Link Building = Number of Links Back to Your Website  = Link Popularity

Link Building = Adds Value + Enhances Website's Ranking in Search Engines

Link Quantity vs. Quality

Not the quantity of the back links,  but the quality of those pages where your link appears is important.The sheer number of links to a site is not the only factor used to determine link popularity. The search engines also examine the relevance and significance of the links. For example, if a website that sells wheelchairs has 1,000 inbound links, but most of the links are coming from insignificant sites that have nothing to do with wheelchairs, then the search engines might assess a low score for the link popularity of that particular site.

It is possible for a website with a relatively small number of quality, relevant links to be ranked higher than a site with a bunch of nonsensical links. If I have a website that provides mortgage quotes, and I have 800 inbound links, and most of the sites linking to me are quality websitesthat are related to mortgages or personal finance, then I might receive a much higher search engine ranking than another mortgage site that has 3,000 links that are mostly from link farms or Free For All (FFA) pages.