role of the advertising agency is to help you reach your
goals by presenting your company to the public in the best
accomplish this by helping you fine-tune your message and
by laying out an advertising campaign that fits within your
budget and advertising & marketing plan.
The process requires them to gain a detailed understanding
of your products, your customer base, and your company.
Once they have done that, they will use that information
to connect you with your customers via advertising networks